The Use of Geolocation Tools 

Introduction

 In today’s world, the usage of social media and other online tools to market products is a necessary component of any successful business. There is no other platform that has the magnitude and reach that the internet has. In simple words, anyone who wants to grow their business or brand would be ignorant to ignore the web. 

With that being said, since the internet is such a great tool, it is crucial that those who consider using it understand it in its entirety. Use it to the best of their ability and advantage. Among essential concepts to know about the web, is the use of geolocation, or IP address location API.

What is it and How Does One Use it to Their Advantage?

 An IP Address or Internet Protocol address is a number that’s assigned to all devices using a WiFi network to navigate the internet. This specific number serves to identify people and show their location. So, in simple terms, IP Address Location API is a geolocation tool that allows people to target their marketing to one specific place and time zone.

 The reason why this tool is essential is that narrowing down the audience in which one wants to present a product ensures more sales. 

For example, 

If one was selling winter coats on the internet and they made the ads to show to the people in California. In this case, it would not produce many sales, as generally speaking, it’s hot in that area. The ad would do much better directed at people in colder regions because they have a desire for what the product offers. 

While a tool like this can assist in marketing to the correct audience, it can be used to analyze where the product is already performing best. Businesses can implement this tool to see, from where most of the sales and clicks are being generated geographically. Again, this can help refine and narrow down the audience being sold to.

Who Uses This?

 As aforementioned, any business or brand would be ignorant not to take advantage of online tools when it comes to marketing. With that being said, most, if not all, major companies today use these tools. Instagram and Facebook specifically use these, especially when selling ads to other customers. 

Business owners are allowed to purchase advertisements on the site, and they can choose to target a certain area or demographic specifically. Many major sites and companies use this feature, so much so that a lot of them even have specific websites and coupons available for each area. 

Meaning, that when someone in the United States goes on the company web page, they’ll see the page in a completely different way than someone in Canada would. In short, usage of IP Address location API is so heavily implemented, that to stay up to date with competitors, other brands must make use of it. 

Implementation

 Contrary to popular belief, finding and beginning to use geolocation tools are very simple to do. Many platforms and websites offer such tools, including one by the name of DB-IP. This platform specializes in this kind of software and has plans available for all types of scopes and ranges, so anyone can find what they need on the website. The plans are available for as little as less than $20 a month, an excellent investment for anyone running a company and looking to direct and generate more sales.

Conclusion

 Overall, the use of geolocation tools is becoming more and more normalized, to the point where a company is falling behind if they aren’t taking advantage of the tools. Being able to navigate and specify ads and marketing to one area is a concept that can only result in more growth and sales. We believe it’s vital that every business or brand owner should consider it.

If you are looking for implementing IP geolocation for your business get your IP location database as well as API from DP-IP, visit DB-IP today.