The most considerable confusion here is, Is registration mandatory? It is your choice to file a trademark registration or not. Still, Yes, you can use the international trademark without registration, but do you know the benefits of registration? Let’s discuss them.

1. 1. Multiple recognition: If you have got your product trademark, then your product is protected in India as well as outside India, which means one registration makes your product universally protected:
2. Ownership: if one got the registration done, then only they can avail the benefits, and along with this, it makes sure that words or symbols similar or deceptive to that product should not be registered.
3. Popularity: one has to prove that the other Company used similar or identical symbols or words; one should not have to prove their popularity in that geographical area.
4. Burden of proof: again, in this case, you have to prove that the symbol or the word is being used by another company also.

But the unregistered trademarks are protected only in their geography kill area, and if I have to stop any other states or countries manufacturers not to use my trademark, then I have to furnish so many proofs to the court; firstly, I have to prove the trademark that the particular Company is using is similar from mine and is creating confusion and chaos. Then, secondly, I have to prove that international trademark is very popular in that particular geographical area, which makes it confusing for the people that the trademark is mine or the others.

One must maintain their registration:

One must always maintain the registration and do the following things to maintain its registration, for example. One must fill the registration documents and should pay the required fees at a particular point in time. Along with it, one must keep proper records and information updated about its maintenance. If you don’t continue using your trademark, you cannot fill the required documents to keep your registration continue.

If one cannot submit their document fees, The registration will automatically be expired by the deadline. However, the trademark registration will last forever if you continue to maintain your documents by a particular period or intervals of time. The expansion of a trademark depends upon the trademark owner; for example, if an owner is launching a new product or service, it depends on whether or not he wants to expand his trademark.

Conclusion:

Trademark is not just name, symbol, or logo. It is your brand identity. So if you have any product you want to be promoted in that case, you must first protect your trademark. Trademark registration is not compulsory, but by giving just a small registration fee, you can avail yourself of so many benefits of registration. If not done, it may cause a heavy problem and could be hazardous.

Hence, an international trademark is a sign which distinguishes the goods or services from one business firm to those of the other business firms. The trademark registration is an asset in itself. So if you are a start-up or are planning to launch any new product, then the foremost thing is to get your product or services registered or get your trademark protected, which benefits you in the long term as it helps you build trust and loyalty among your customers.